Email design, icon design, web design, illustration, animation
The marketing design team is responsible for a wide variety of work including e-mail & social campaigns, iconography, print materials, internal goods, infographics, and some web design. The majority of our work requires original illustration and animation.
Having only 2 designers on the team means that we both are highly involved with every aspect of each piece. We work closely with the marketing team and developers to create really effective campaigns that not only grow our user base, but also excite our existing users.
Over the past two years we've developed a visual brand personality that more closely reflects Animoto's internal temperament: fun, charming, and approachable.
Shown here are some pieces I was fully responsible for designing, illustrating, and animating.
Apparel design, branding, illustration
I designed and illustrated two beach towels for Animoto's employees. MYAGI is Animoto's company-wide mid year gathering in New York and is vaguely Karate Kid themed. I drew out a simple crane and cobra and paired them with an offset pop of white for a fun, summery vibe.
Illustration, branding, signage
This is a series of badges I designed to be displayed on the glass doors of Animoto's themed conference rooms. They've drastically improved office way-finding and are super cute to boot! The vinyl stickers are seven inches in diameter.
Art direction, motion graphics, infographics, illustration, lettering
On top of working as an illustrator and infographic producer, I was the sole graphic and motion designer on a team that developed new video series and long form stories. I worked closely with editors to create educational and sharable content. Many of my pieces went viral, some with well over a million views and thousands of shares.
This is a data visualization I created that depicts bank amalgamations from 1920 to June 2011. The top ten most valuable banks in 2011 were the result of the merging of 131 banks since 1920. Included in the graphic is which political party was in power of congress each year (Republicans in red, Democrats in blue), amount of bank legislature passed each year (shown in yellow), economic crises (shown in teal), and the banks' present day worth (shown in light grey). The top bank in June 2011, Bank of America, was worth $22 billion, while the tenth most powerful bank, TD Bank, was worth $180 million.
This project took an incredible amount of research and determination and the outcome provides an interesting visual display of the history of the banking system in the US throughout the last 91 years.
Poster design, illustration, infographic
This is a poster I created to inform people about the joy and integrity of brewing one's own beer. My intent was to design something as fun and straight-forward as possible in order to give viewers a sense of how simple the brewing process is.
Art direction, branding, advertising
Playing off the gruff and no-nonsense attitude of Corner Bistro, I designed a hypothetical advertising campaign that promotes both the character and famous food of this old school New York haunt.
Poster design, typography, infographic
This poster illustrates the differences between Helvetica and Arial. Helvetica is shown in cyan and Arial in magenta, and where they entirely overlap is white. The circular call-outs reveal the most significant differences between the two typefaces. I chose a quote from Massimo Vignelli as an homage to his infamous adoration of Helvetica.